By Paul Kift, Vice Principal: Skills and Partnerships, Gower College Swansea
In today’s fast-evolving economy, businesses face constant pressure to stay competitive, innovative, and productive. One highly effective yet underutilised strategy is apprenticeships. At Gower College Swansea, we see daily the transformative impact they have on businesses across Wales.
Apprenticeship Week Wales is back for 2025, an annual celebration that shines a spotlight on the vital role apprenticeships play in shaping the future workforce, empowering learners and driving business success.
This year, AW Wales runs from Monday 10 – Sunday 16 February, where employers, colleges, schools and more come together to showcase the life changing opportunities apprenticeships provide and their significant contribution to the economy.
It’s no secret that relevant skills, knowledge and experience are all incredibly valuable to employers – and fortunately, there’s one form of learning that can help you gain all of them in one neat package: an apprenticeship.