Maximise ROI with Keyword Research
Part-Time, GCS Training
Jubilee Court
One day
Telephone: 01792 284400 Email: Skills4Swansea@gcs.ac.uk
Overview
This course covers the foundational concepts of keyword research and its impact on Search Engine Optimisation. Covering both free and paid tools for keyword discovery and analysis.
Topics include:
- Introduction to Keyword Research
- Basics of Keyword Research
- Tools for Keyword Research
- Analysing Keyword Metrics
- Discovering Market Gaps and Competitor Analysis
- Strategic Keyword Selection and Content Planning
- Implementing and Tracking Success
Key information
Face-to-face or via Teams – as long as an internet connection is available to demonstrate the tools. Better face-to-face for a day-long session.
Gain topical authority over your competitors.
Course objectives:
- Understand the foundational concepts of keyword research and its impact on SEO.
- Be able to effectively use both free and paid tools for keyword discovery and analysis.
Know how to identify market gaps and analyse competitors' keyword strategies. - Have practical experience in selecting keywords strategically and incorporating them into
content planning. - Be equipped with knowledge on tracking the success of their keyword strategies and
making data-driven decisions.