Audience Building with Email Marketing
Part-Time, GCS Training
Online
One day
Telephone: 01792 284400 Email: Skills4Swansea@gcs.ac.uk
Overview
The course covers the fundamentals of email marketing, including strategy development, list building, content creation, and analysis of campaigns for engagement and loyalty improvement.
Topics include:
- Introduction to Email Marketing
- Building Your Email List
- Understanding Your Audience
- Crafting Engaging Email Content
- Email Automation and Personalisation
- Optimising Email Campaigns
- Avoiding Spam Filters and Staying Compliant
- Building Loyalty and Retention through Email
Key information
Face-to-face or via Teams – as long as an internet connection is available to demonstrate the tools. Better face-to-face for a day-long session.
Email automation to excel business growth.